When it comes to web design, it’s easy to do too much and hard to do too little. Here are some basic rules to abide by to keep you from ruining your site with clutter.
Remove redundant elements
Go through your site and get rid of any text, pictures, links, and pages you don’t need. Redundancy not only slows your site down, but also clutters your site navigation. If an element isn’t absolutely necessary, then it doesn’t belong on your site.
Minimize load time
Users today don’t have the patience to wait for websites to load. If you have a large video that’s slowing your site down, then you need to take it off. No piece of content is worth the wait and most users would rather go back to Google’s SERPs and click a different link.
Make your site mobile-friendly
The majority of Google searches now happen on mobile devices. Yet many businesses still design and test their websites solely on desktop computers.
If your site doesn’t work well on smartphones and tablets, many of your leads will get a sub-par user experience. At the very least, your site should be mobile-friendly. If your target audience is particularly young, then you should consider going for a mobile-first design.
Use plenty of white space
There’s (almost) no such thing as too much white space when it comes to web design. White space emphasizes your other site elements and reduces the load time of your site. Use it liberally and you’ll have a site without clutter
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